Originally published at LED’s Magazine, by Mark Halper
OLED proponents have long struggled to make substantial inroads into the lighting market, but they continue to push, and to identify new segments where the technology could be just right. The latest example: OLEDWorks wants to outfit recreational vehicles — yes, RVs — with the technology’s soft and sleek illumination.
It’s a market that excites the Rochester, NY-based company with growth potential, because as director of user experience Kathleen Vaeth noted in a recent blog post, RV sales are on the rise as people rethink their vacations in the era of social distancing and international travel restrictions, and start heading to national parks and the like.
On top of that, thin and flexible OLEDs are simpatico with modern RV interior design which Vaeth notes, has come on in “leaps and bounds.”
